Sunday, November 29, 2009

Generating Annuity Leads In A Tough Economy

We are all facing a difficult economic environment right now. But generating additional commissions can become easier if you follow this simple advice.

Make a commitment to continually measure your personal results. Top agents understand EXACTLY how their sales process works. Increasing your commissions begins with understanding your current situation. You can't make more money if you don't know how the money is being made in the first place.

The sales process is made up of three interdependent processes.
  • Generating annuity leads
  • Increasing the percentage of buyers
  • Increasing the amount purchased by each buyer
There are a number of different processes for increasing conversion and dollars per sale. Perhaps the simplest is to watch and model other successful agents. Find out what they are doing and copy it. Imitation is one of the fastest paths to success.

Another fast way to improve results is to increase the volume of annuity leads. You can learn more about selling annuities through our previous blog post. A number of top agents have learned to generate a flood of leads by following the process outlined in the Endless Lead Flow course. Take a few minutes and consider how this could significantly improve your overall sales.

Make sure you measure your results. You will be astounded at how this simple advice will help you discover ways to improve sales volume.


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